Video is consumers’ preferred type of content online and via social media. Video content encourages viewer engagement as it is easily consumable, and can be shared amongst friends, family, and co-workers at the press of a button. Some studies have claimed nine out of every 10 consumers utilize videos to help make purchase decisions. In addition, 3 out of every 4 business owners have confirmed that adding video to their marketing strategy has increased their overall conversion rates. This shows that there is serious power in video!
In today’s ultra-competitive marketplace, you are doing yourself a huge disservice if you are not utilizing video as a means of promoting your business, no matter what industry you are in. Video has proven itself to be a necessity, as it can cover all of the bases when needed to execute your marketing strategy. You have the ability to build trust and rapport with your audience, do ‘how-to’ and explainer videos on how your products work, promote sales, the possibilities are endless.
Not only does video add flare and visible appeal to your brand, it is also a great SEO tool as it helps to boost your content rankings in search engines. This is especially helpful for those who post video content on YouTube. Since YouTube is a part of Google, properly tagging your videos with the appropriate keywords will surely boost your SEO score.
Video Content that you can include within your content marketing include, but are not limited to:
- Sales Promotions
- Holiday Promotions
- Social Media Promotions
- Video Transitions
- Unique Intros/Outros
- Calls To Action
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